Custom CRM

CRM for Premium Auto Dealer

Complete customer management system that transformed the sales process and increased conversions by 180% in 6 months

8 months Duration
12 Specialists
2,500+ Users

Project Overview

A premium auto dealer with over 15 years in the market needed a modern solution for managing customer relationships and automating the sales process.

The client managed over 2,000 active customers using Excel and email, leading to lost leads, inefficient tracking, and lack of centralized reporting. They needed a platform to centralize customer data, automate follow-ups, and provide complete visibility into the sales pipeline.

The Challenge

Fragmented data

Customer information scattered across Excel, emails and physical notes. Impossible to track complete customer history.

Lost leads

Approximately 30% of leads were lost due to lack of follow-up or late follow-ups.

No reporting

Management had no real-time visibility into team performance and sales pipeline.

Manual processes

The team wasted 4-5 hours per day on repetitive tasks that could easily be automated.

Our Solution

Approach

We built a 100% custom CRM adapted to their workflow, focused on automation, ease of use and advanced reporting. The platform integrates all customer touchpoints into a single intuitive interface.

Customer management

Centralized database with complete history: test drives, offers, communications, documents and preferences.

Smart automations

Automatic follow-up via email/SMS, team reminders and notifications for important events.

Dashboard & Reporting

Real-time KPIs visualization, sales pipeline and individual agent performance.

Test drive scheduling

Integrated appointment system with calendar sync, automatic confirmation and notifications.

Quote generation

Automatic creation of personalized quotes with financial calculation, email sending and tracking.

Mobile-first

Responsive app optimized for phone and tablet use in showroom or at customer locations.

Tech Stack

We chose modern, stable and scalable technologies for optimal performance

Laravel 10
Backend Framework
Vue.js 3
Frontend Framework
MySQL 8
Database
Redis
Caching & Queues
AWS
Cloud Infrastructure

Results & Impact

Concrete metrics after 6 months of use

+180% Conversion growth
45% Time saved
2,500+ Active clients
95% Lead follow-up rate
"This platform completely transformed the way we work. We now have complete control over the sales process, we don't lose any customers and the team saves hours every day. The investment paid off in 4 months."
Alexandru Popescu
General Manager

Development Process

Month 1-2

Discovery & Design

Detailed analysis of existing processes, user interviews, requirements definition and UI/UX design.

Month 3-5

Core Development

Implementation of main modules: customer management, sales pipeline, automations and dashboard.

Month 6

Testing & Refinement

Intensive testing with sales team, adjustments based on feedback and performance optimizations.

Month 7-8

Launch & Training

Data migration from old system, comprehensive team training and dedicated post-launch support.

Want a custom CRM for your business?

Let's discuss your needs and see how we can help you automate your sales processes.

Request a free consultation
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Vlad Mihai
C.E.O Trater Solutions
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