Online Store Prices
Online store prices vary significantly depending on complexity, features, and provider. Here's a realistic market overview:
| Store Type | Min Price | Avg Price | Premium Price |
|---|---|---|---|
| Starter Store (up to 50 products) | €350 | €550 | €900 |
| Business Store (50-500 products) | €650 | €1,100 | €1,800 |
| Enterprise Store (500+ products) | €1,100 | €2,200 | €5,500+ |
Important: Prices above are indicative. Factors such as custom integrations, complex design, or special features may affect the final cost.
"A cheap online store that doesn't sell is more expensive than a professional one that generates profit."
What does each price level mean?
Starter Store (€350 - €900)
Ideal for small businesses or market testing. Includes standard design, up to 50 products, card and cash payments, functional shopping cart. Enough to start selling online and validate your business idea.
Business Store (€650 - €1,800)
For growing businesses. Includes custom design, 50-500 products, advanced filters, product variants (size, color), courier integrations, email marketing, and advanced SEO optimization.
Enterprise Store (€1,100 - €5,500+)
For large businesses with complex needs: ERP/inventory integrations, marketplace (Amazon, eBay), multi-vendor, multi-currency, B2B with differentiated pricing, and custom functionality.
What affects online store prices?
The final price of an online store depends on several factors. Understanding them helps you compare offers correctly and choose the best option for your budget.
1. Number of products and categories
A store with 20 products in a single category is simple. One with 5,000 products in 50 categories requires complex architecture, advanced filters, and speed optimization. Cost increases by 30-100% for large stores.
2. Design complexity
Standard design (adapted template) vs. 100% custom design. A custom design can add €200-650 to the price, but it differentiates your brand from competition.
3. Required integrations
- Payment processors: Stripe, PayPal, local processors (+€50-100 per integration)
- Shipping: DHL, UPS, local couriers (+€60-170 per courier)
- ERP/Inventory: Various systems (+€200-650)
- Marketplace: Amazon, eBay (+€400-1,000)
4. Special features
- Product variants (size, color): +€100-330
- Review system with photos: +€60-170
- Wishlist & Compare: +€40-110
- Integrated live chat: +€40-90
- Multi-language: +€200-450 per language
5. Content and SEO
If you need SEO-optimized product descriptions, category texts, and blog articles, the cost increases. Some providers include basic copywriting, others don't.
Pro Tip
Start with basic features and add more as your business grows. A well-built store can be expanded at any time.
WooCommerce vs Shopify vs Custom - Price Comparison
Platform choice affects both initial cost and long-term costs. Here's a realistic comparison:
| Criteria | WooCommerce | Shopify | Custom (Laravel/React) |
|---|---|---|---|
| Initial cost | €350 - €1,800 | €0 (subscription only) | €2,200 - €11,000+ |
| Monthly cost | €5-25 (hosting only) | €35-350 + commissions | €25-110 (hosting) |
| Sales commissions | 0% | 0.5-2% | 0% |
| Flexibility | Very high | Limited by platform | Total |
| Code ownership | 100% yours | Rented | 100% yours |
| Migration | Easy | Difficult | Depends on implementation |
When to choose each platform?
WooCommerce - Ideal for 80% of businesses. Flexible, no commissions, and you own your store. Recommended for stores with sales over €2,000/month.
Shopify - Good for beginners who want to test quickly. But beware: at €10,000 sales/month, you pay €100-300 in commissions and subscription. Over 3 years = €3,600-10,800 lost.
Custom - For businesses with very specific requirements or high volume (over €100,000/month). Only justified if WooCommerce can't cover the needs.
Watch out for Shopify hidden costs
Shopify charges 0.5-2% commission on EVERY transaction, plus 2.4-2.9% card processing. At €20,000 sales = €580-980 monthly losses. Over 3 years = €20,880-35,280!
Hidden costs to watch out for
Many online store offers seem attractive until you discover the hidden costs. Here's what to check before signing:
1. Licenses and plugins
Some agencies use premium plugins ($50-200/year each) and include them in the price, but don't transfer the licenses. After a year, you have to pay. Ask clearly: "What licenses do you transfer to me?"
2. "Included" hosting with surprises
"Free hosting first year" becomes €50-110/year after. Or it's shared hosting that makes the site slow.
3. Subsequent modifications
"Any small change = €15-25." Check if you get free support and minor modifications or will pay for every adjustment.
4. Transaction commissions
Some platforms (Shopify, Wix) charge 0.5-2% commission on each sale. At €20,000 sales/month = €100-400 lost monthly, on top of subscription.
5. Training and documentation
Do you get training to manage the store yourself? Or do you have to pay for every help? A professional online store includes complete training.
What we offer
Zero hidden costs. Fixed price that includes: all licenses transferred, transparent hosting, free minor modifications for life, zero commissions, and complete training. Request a custom quote.
Our Complete Offer
Everything you need to sell online. No subscriptions, no commissions.
Comparison: Agency vs DIY vs Freelancer
| Criteria | Trater Solutions | DIY (Shopify/Wix) | Freelancer |
|---|---|---|---|
| Initial price | 1.999 lei | 0 lei | 1.000-3.000 lei |
| Monthly cost | 0 lei | 100-500 lei | 0-200 lei |
| Sales commissions | 0% | 0.5-2% | 0% |
| Technical support | Lifetime | Email/Chat | Limited |
| Customization | 100% | Templates | Variable |
| Code ownership | 100% | No | Yes |
Conclusion: DIY is cheap initially but expensive long-term. Freelancers are unpredictable. A professional agency offers the best value for serious stores.
Is it worth it? ROI Calculator
The key question: when do I recover my investment in a professional online store? Let's calculate together:
Scenario 1: Starter Store (€450 investment)
- Average profit per order: €10 (after product costs)
- Orders needed for ROI: 45 orders
- At 1-2 orders/day: Recover in 22-45 days
Scenario 2: Business Store (€1,100 investment)
- Average profit per order: €20
- Orders needed for ROI: 55 orders
- At 3-5 orders/day: Recover in 11-18 days
Comparison: WooCommerce vs Shopify over 3 years
WooCommerce (us):
- Initial investment: €450
- Hosting 3 years: €180 (€5/month)
- Sales commissions: €0
- TOTAL 3 years: €630
Shopify (DIY):
- Initial investment: €0
- Subscription 3 years: €1,260 (€35/month)
- Commissions (at €10,000 sales/month x 1%): €3,600
- TOTAL 3 years: €4,860
Savings with WooCommerce: €4,230 in 3 years!
A professional online store isn't an expense - it's an investment that pays for itself many times over.
Frequently Asked Questions
How much does an online store cost in 2026?
What does the online store price include?
Are there monthly costs or sales commissions?
How long does it take to create an online store?
WooCommerce or Shopify - which is cheaper?
Can I make my own online store for free?
What payment processors do you integrate?
Can I add products myself?
What guarantee do you offer for the online store?
Is it worth investing in a professional online store?
Ready to launch your online store?
Contact us for a custom quote. We respond within 2 hours.
Message us on WhatsApp
Passionate about web development and digital strategies. I believe every business deserves quality online presence, regardless of budget.
Related Articles
Talk to an expert